When it seemed that Internet search was soon invented and the battle between the two industry giants: Google and Microsoft was focused to have the fastest, accurate and comprehensive service, it appears launch Google Instant Search .
The idea is very simple, it is based on anticipating the results as we typing the words or terms of reference, while offering options to refine the search, all at an extraordinary speed.
What at first may seem an improvement to its famous search engine, giving it greater speed in obtaining results, it is undoubtedly a revolutionary new concept in the search process online and the implications that this entails, as noted by Enrique Dans in his article “Instant Search Google Testing: much more than speed” .
On the one hand we will radically change the way we usually ask a search, which is usually based on previously think the best phrase or set of words that we believe will give us the solution and hope to get lucky, a process that we repeat to find the answer or get tired . This tool allows you to start the search with a relevant word and the results already visualize and search suggestions we refine the answer, turning the search experience a “feedback” continued to find the solution.
On the other hand, the aspect that will undergo major changes are the techniques the pros use for optimization and search engine optimization or SEO (Search Engine Optimization)and contextual advertising, as they must adapt to this dynamic way of understanding searches. A challenge for them, because the specific gravity of Google in the sector is likely to mark the way forward its competitors. Undoubtedly, the best way to understand it is to try and as the service is now only available in the US, the rest of the world works using the English interface Google.com in Inglés .
And if that were not enough, not just here preparing the new Google with the future introduction of visual searches , which will allow us to obtain information from images. To do this, although still in the experimental stage have created Goggles , service waiting for a great future in the world of mobile devices, as discussed in “Google Says Search By Sight Mobile Is Our Future” . The idea of going down the street, take a picture of an object or place that interests us and immediately get accurate information on the subject is really attractive.